Privacy policy

Last updated: May 11, 2026

Innately You™ Elegance (“we”, “us”, “our”) operates this online store and website, including all related information, content, features, tools, products, and services (the “Services”). Our store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal information we collect

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been de‑identified or aggregated so that it cannot reasonably be linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details: name, billing address, shipping address, phone number, and email address.
Financial information: payment card details and other payment information processed via our payment providers.
Account information: username, password, security details, preferences, and settings.
Transaction information: items you view, add to cart, wishlist, purchase, return, exchange, or cancel, and your past transactions.
Communications: information you include when you contact us (for example, customer support inquiries).
Device information: information about your device, browser, IP address, and other unique identifiers.
Usage information: information about how you interact with and navigate the Services.

We may collect personal information:

directly from you
automatically through cookies and similar technologies
from service providers
from partners or other third parties

2. How we use your personal information

We may use your personal information for the following purposes:

To provide, operate, and improve the Services Including processing orders, payments, deliveries, returns, exchanges, account management, and personalized shopping experiences.
Marketing and advertising To send promotional communications and show you relevant ads based on your activity.
Security and fraud prevention To authenticate accounts, detect and investigate fraudulent or malicious activity, and protect our customers and Services.
Customer support and communication To respond to your inquiries and maintain our relationship with you.
Legal and compliance To comply with applicable laws, respond to legal requests, and enforce our terms and policies.

3. How we disclose personal information

We may disclose your personal information in the following circumstances:

Service providers and vendors Including Shopify, payment processors, analytics providers, fulfillment partners, and customer support tools.
Business and marketing partners Including partners who assist with advertising and personalized marketing.
At your direction or with your consent For example, when you request integrations or use social media features.
Affiliates and corporate group Where applicable.
Business transactions and legal reasons Including mergers, acquisitions, legal obligations, and protection of rights.

4. Relationship with Shopify

Our store is hosted by Shopify. Shopify collects and processes certain personal information about your use of the Services to provide and improve the platform.

Shopify may process your information in countries other than your own. Shopify may also use information about your interactions with our store, other merchants, and Shopify itself to provide enhanced features.

To learn more about Shopify’s privacy practices and your rights, please visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal on Shopify’s website.

5. Third‑party websites and links

The Services may contain links to third‑party websites or platforms. We are not responsible for the privacy or security practices of such third parties. We encourage you to review their privacy policies.

Information you share publicly (including on social media) may be visible to others.

6. Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe your child has provided personal information, you may contact us to request deletion.

We do not knowingly “sell” or “share” personal information of individuals under 16 years of age.

7. Security and retention

We use reasonable technical and organizational measures to help protect your personal information. However, no method of transmission or storage is completely secure.

We retain personal information as long as necessary to:

provide the Services
maintain your account
comply with legal obligations
resolve disputes
enforce agreements

8. Your rights and choices

Depending on your location, you may have rights regarding your personal information, including:

Right to access / know
Right to delete
Right to correct
Right to portability
Right to opt out of certain uses, including targeted advertising or “sharing” of personal information

You may also manage marketing preferences by using the unsubscribe link in our emails.

To exercise your rights, you may contact us using the details below. We may need to verify your identity before processing your request.

9. Complaints

If you have concerns about how we handle your personal information, you may contact us. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.

10. International transfers

We may transfer, store, and process your personal information outside your country of residence. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses.